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Joel Dean (economist)
Joel Dean (1906–1979) was an economist best known for his contributions to Corporate Finance theory in general, and particularly to the area of Capital budgeting.〔(Foundations of Business Economics: The Contributions of Joel Dean ) Walter J. Primeaux, Karen Fortin; University Presses of Florida, 1984〕 He is regarded as one of the founders of business economics. His work on pricing remains influential in marketing.〔(Collection of groundbreaking writings in the field of advertising ), Dr. A. Murdoch, SGH; (www.netmba.com )〕
==Biography==
Dean was born in Vershire, Vermont and educated at Pomona College (A.B. 1927), Harvard Business School (MBA, 1928) and at the University of Chicago (Ph.D, 1936). His doctoral dissertation discussed "A Statistical Examination of the Behavior of Average and Marginal Cost".〔 He was one of the founders of business economics with his ''Managerial Economics'' (1951)〔Joel Dean. Managerial Economics. Pp. xiv, 621. New York: Prentice-Hall, Inc., 1951.〕 and ''Capital Budgeting'' (1951)〔Joel Dean. Capital Budgeting: Top Management Policy on Plant, Equipment, and Product Development. 174pp. Columbia University Press, (June) 1951.〕
His research covered costs, pricing, demand analysis, profits and profit management, and also competition and government regulations.〔 It was with the publication of his "Capital Budgeting" in 1951 〔''Capital Budgeting'' (New York: Columbia University Press, 1951.〕 that NPV became widely used in corporate finance.〔(Great Moments in Financial Economics: Present value ), Prof. Mark Rubinstein.〕 Discounted Cash Flow approach and Internal Rate of Return rule became popular by the ardent promotion of Joel Dean Associates.〔R.H. Parker. Discounted Cash Flow in Historical Perspective. ''Journal of Accounting Research'' 6(1): 58-71. 1968.〕〔Johnson, H.T. and Kaplan R.S. ''Relevance Lost: The Rize and Fall of Management Accounting,'' Harvard Business School Press, 1988. Chapter 7.〕
He taught at Indiana University, the University of Chicago, and Columbia University. During world war II he was with the Office of Price Administration, and was also a research associate of the Cowles Commission. In 1940 he founded Joel Dean Associates, a management consulting firm. He was on the editorial boards of the ''Journal of Industrial Economics'' and the ''Journal of Marketing'' for many years.
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